Marketing Case Study Example | Topics and Well Written Essays - 2000 words

Marketing - Case Study Example The climbs are segmented as ‘the express climb’, ‘the discovery climb’ and ‘the bridge climb’ (Bridgeclimb, n.d.). While doing so the company has also added many feathers to its cap. One such feat achieved by the company is to get its name enlisted in the Guinness book of world records for making most flags flown on the Sydney Bridge (Worldrecordsacademy, 2008). Market Market plays the most pivotal role for a company to successfully demeanor it business. Market consists of a cluster of users who exhibits some similar requirements and desires. In other words a market is set of possible buyers of a product and service (Allen, Macy & Hutchison, 2009, p.21). Therefore for a company to perform its operation effectively in the market place it needs to segment its intended market appropriately (Croft, 1994, p.1). In the context of Bridge climb Sydney their main market lies with the adventure tourism group. The market also lies with those persons who li ke elevation and high altitudes from the ground but not adventurous. The company also has its market scattered all over the world, as visitors from different part of the world arrives to experience it. Segmentation Market segmentation can be defined as the way by which the companies segments the market into various subgroups based on the similar characteristics of the consumer (Bose, 2004, p.513). There are many available alternatives for segmenting the market such as geographic segmentation, demographic segmentation and psychographic segmentation among many others. These day’s companies design their goods and services based on the needs of consumers. Therefore marketing segmentation and market targeting is considered as an essential and central element of marketing activities (Kamakura & Wedel, 2000, p.3). The concept of marketing segmentation helps in understanding the needs of consumers more effectively than its competitors. However on the other hand market targeting is ba sed upon the segmentation and its decision to cater to that segment (Clemente, 2002, p.253). Therefore in the context of the company, segmentation can be done on the basis of geography i.e. the location of the consumers. The geographical segmentation can be used for segmenting the tourist from different countries and accordingly offering products and prices for them. The customers which exhibit adventurous and exploration attitudes are one of the major segments of the company. Apart from that bases of segmentation the company can even undergo niche market segmentation strategy for segmenting the market. This will also reduce the number of competitors for the company. Now according to the services offered by the company the segmentation can be regular visitors, adventurous visitors. The company needs to target adventurous travelers who will surely avail the opportunities. For adventurous travelers the company can cater them by offering ‘discovery climb’ and ‘bridge climb’. These ultimate climbs will surely satisfy the needs of those customers. And for targeting the regular visitors the company can make use of ‘express climb’, which is also conducted in a short period. Therefore the market can be segmented into regular and adventurous visitors. Some of the strategies which can be undertaken by the company for targeting adventurous customer group are as follows:- Product Strategy: - A product strategy is a pivotal function of the company. It resides at the heart of a company’

Argument Diet coke (it's bad in health, waste money, contributes to Essay - 1

Argument Diet coke (it's bad in health, waste money, contributes to greenhouse gases because the product is shipped in lots of p - Essay Example Similarly, there are other adverse effects of Diet Coke on health. The beverage also contributes to greenhouse gases, and environmental issues due to its non-recycleable packaging. The Coca-Cola company with the Carbon Trust has given details on â€Å"the carbon footprints of some of the company’s most popular drinks, including Coca-Cola, Diet Coke, and Coke Zero† (Mohan, 2009). This is the first time the Carbon Trust has certified the carbon footprint of any brand of carbonated drinks. Thesis Statement: This argument paper supports the view that Diet Coke is detrimental to weight loss, to maintaining good health and to the environment. The Adverse Health Outcomes of Consuming Diet Coke According to Pat Thomas, although Diet Coke is strongly associated with sports and health, it is composed of a â€Å"worrying mixture of neurotoxic and potentially carcinogenic high intensity sweeteners, tooth and bone destroying acids and DNA damaging colourings† (Thomas 31). Fur ther, the beverage also contains psychoaddictive caffeine and other ‘flavorings’. ... Soda manufacturers have continued to mix benzoates and acids due to a lack of pressure from regulatory authorities to change their formula to prevent the formation of benzene. â€Å"Ironically, the high fructose syrups used in regular drinks seem to slow this reaction down, and the formation of benzene appears to be most problematic in diet drinks† (Thomas 31). The Food and Drug Administration (FDA) has approved of the sweetener acesulfame potassium, or Sunett, for use in various instant beverages and other food products. The sweetener is manufactured by Hoechst Celanese Corporation. The company’s tests have not proved that the product is safe; on the other hand, research studies by some of the scientists at the company’s laboratory have indicated that the product may even cause cancer in laboratory animals. The FDA is â€Å"now reviewing Sunett for soft drinks, the biggest and most competitive market for artificial sweeteners† (BBN 7C). The annual sales o f low calorie soft drinks such as Diet Coke at retail outlets in the United States reached $3.8 billion, according to Information Resources Inc. The Centre for Science in the Public Interest (CSPI) has stated that if Sunnet is approved for use in Diet Coke, millions of Americans will be further exposed to large amounts of the additive. The Cocal Cola firm plans to use a blend of Sunett with NutraSweet (the brand name for the artificial sweetener Aspartame) in Diet Coke popular as â€Å"the nation’s leading diet soda and the third-largest selling soft drink† (BBN 7C), after Sunett’s approval by the FDA. The Hoechst Celanese disputes the CSPI’s opposition to the artificial sweetener, â€Å"arguing that Sunett is already in some 3,000 products in 80

3 question for 2 case study Example | Topics and Well Written Essays - 1750 words

3 question for 2 - Case Study Example 21). Children Act 1989, section 47. The Act outlines the duty to enquire where there are grounds to believe that a child is being subjected to physical, emotional and sexual harm or neglect currently or in future. A89, section 44, local authorities or other concerned individuals to follow a court procedure to remove a child who is in immediate danger It stipulates that the child should remain in a safe place or access to a child is authorized where it is unreasonably denied. If Jamie is prone to immediate danger while living in Tim’s house, an Emergency Protection Order could be applied. This would take at least 8 days giving the local authority time to assess the situation and decide on how to protect Jamie. They may put him under foster care. Children Act 1989, Schedule 2 outlines the powers of local authorities to provide assistance in areas of finance, counselling and other services that might cut down on the effect of disability in a household. The Children Act 1989 contains an important principle of partnership. This means that social service providers must work in conjunction with the families to protect the child and closely with other institutions like schools. Family Law Act 1996, section 42 which provides for a re non-molestation order. Breach of this order is an offence. It also covers domestic violence protection and orders between sections 24 and 30 of the Crime and Security Act. This is relevant for Rose’s protection. She might seek a non-molestation order against Tim to stop him from assaulting her. Tim would be arrested if he breaches the order (Harris-Short, Miles, 2011, p. 257). Rose is being harassed by Tim and this brings up fear of violence. If Tim is charged he might be ordered to stay away from Rose and breach of this order would lead to arrest (Great Britain, 2014, p. 159). The Act Data Protection of 1998 and data protection principles,

Spain culture and traditions Research Paper Example | Topics and Well Written Essays - 250 words

Spain culture and traditions - Research Paper Example The bull is usually killed at the end of the occasion. This activity usually takes place between the months of April and October, and the Spaniards usually prepare for this event with excitement. There have been several occasions when this tradition has been banned by governments, but progressive ones allow its reinstitution. This is an indicator that the practice is ingrained in the Spanish culture and it is not easy to get rid of it (Whittaker 2008 p 67). Traditional songs and dance are also core components of Spanish culture. They vary from region to region, and the music is mainly focused on conveying particular messages to the listeners. For example in the 20th century, Spanish traditional music was largely used to spread propaganda regarding the totalitarian rule. These include Jota, Fandango, and Sardana amongst others (Moffitt 1999 p 43). The Spanish folk dance was a significant indicator of unity and identity. Annual festivals are held every year, providing an avenue for the Spaniards to demonstrate their culture. In such occasions, they demonstrate their cultural music and dances, fireworks, paintings amongst other traditional activities. The culture and traditions of the Spaniards is an important factor that gives them a sense of identity of the nation (Nash 2001 p 56). It generates personality and uniqueness amongst the Spain nationals. It also helps in building strong social institutions through establishing the nationâ₠¬â„¢s behavioral

Great Expectations and Life as a fruit Essay Example | Topics and Well Written Essays - 1000 words

Great Expectations and Life as a fruit - Essay Example 23). The intense echo of this note is felt in Pip's relating to his own home and the surrounding marshes. However, even if the child sees the sky above the marshes as "just a row of long angry red lines and dense black lines intermixed" (Dickens, 1993, p.7), the adult returns to the long-familiar landscape with brighter views and a lighter heart. The home which "had never been a very pleasant place" (Dickens, 1993, p. 109) comes to be reconsidered in the end, when happier circumstances turn its windows "gay with flowers" (Dickens, 1993, p. 473). The contrast between the thoughts of the unhappy child and those of the relieved young man is made possible by a shift from the foggy atmosphere of the marshes during wintertime to the sunny air of the same marshes during June. The terrifying Hulks of a long gone cold season are forgotten to the advantage of more agreeable conditions. Once, the house set so close to the anchoring Hulks had occasioned nightmares to a small boy frightened not only by his sister's manner towards him, but also by an awful convict's threats. Now, the mists having risen and the boy no longer scared, the atmosphere is cheery as well. Therefore, places and people are strongly connected. ... The childhood marshes and house merge and generate an overall feeling that everything is wrong and nothing good will turn out of it. However, as the plot develops, Pip discovers that there is some kind of hope beyond the mists and the house. He 'escapes' into another despairing atmosphere, that of the Satis House. The gloomy exterior of the building, with "great many iron bars on it some of the windows walled up" (Dickens, 1993, p. 56), announces nothing constructive. The garden, "overgrown with tangled weeds" (Dickens, 1991, p. 65), causes more reason of concern. Everything here is out of date and creates the feeling that Pip has somehow entered a forbidden land. The feeling becomes even more intense when Pip meets Miss Havisham. The dressing room, where everything is "in a state to crumble under a touch" (Dickens, 1993, p. 89), the yellow-white colour of the bride-gown, the rotten bride-cake and the decaying bride herself compose an image of disintegration in the happening. What would have been of this alive, yet decomposing woman, had her hopes been realized Two conclusions can be drawn from her behaviour: one, she is a very decided character, and two, she carries her decision to the extreme. Nonetheless, even if everything in the Satis House is a "heap of decay" (Dickens, 1993, p. 89), the misery here is not equal to poverty. It is just the result of some rich woman's pain carried up to eccentricity. If the circumstances had been different, her will would have made her a popular, wealthy Victorian woman, most likely able and eager to manage the issues concerning the house, and to act as her husband's perfect companion at gatherings specific to their

Psychological perspectives for Health and social care Assignment

Psychological perspectives for Health and social care - Assignment Example Furthermore, there are various psychological approaches to health and social care practices that one can adopt in order to improve psychological development (Moonie 2005; Brotherton & Parker 2008).The behaviourist perspective implies that changes in behaviour are caused by learning from external factors such as rewards and punishments. According to the work of popular behaviourists, Pavlov and Skinner, one learns from the consequences of ones actions; these actions are connected with the satisfaction (reward) or displeasure (punishment) that follows them, taking into consideration life experiences, genetics, individual progress and much more. The cognitive perspective is more about an individual’s thinking process, opinions, motivation and beliefs having an impact on behaviour. This inspires individuals to take responsibility for their own health and modify abnormal feelings and thoughts. Social learning is probably the commonest perspective; it is impossible for one to exist in a group, culture or society without conforming due to the social influence; an example of this would be smoking cigarettes because ‘all the cool kids do it’. The biological perspective states that behaviour is confirmed by genes, or rather the physical structure and function of the brain as it directs our behaviour; for instance excessive eating (which can lead to obesity).

The Non-universality and “Culturality” of Literature Essay Example for Free

The Non-universality and â€Å"Culturality† of Literature Essay Features that Makes Literature Uniquely Cultural and Not Universal By romance novels alone that are judged as trashy and unhelpful to the critical thinking growth of women and yet hundreds of such books are still hoarded, it is already quite evident that literature is one discourse in a person’s life that is deemed as necessary and important—if such romance novels can be considered as literature that is. Romance novels are known to contain sexual innuendos, hot coital sessions, shallow plots and character developments and other literary elements which can be regarded as being unliterary and even mortifying in the conservative circles. For centuries, romance novels in all forms and genres have been created, edited, published, banned, exalted, and burned. Whether those banned and burned novels end up with such fate because they are considered to be too much for the general public for the taboo subjects they depict or because the books does not have any literary value, this could just mean that there are certain subjects that stirs scandals and controversies in particular settings and culture. But a taboo subject in one particular culture does not mean that it is a taboo subject in other cultural settings—it could be something like the Theory of Relativity wherein something is applicable in one setting while it cannot be the same circumstance for other settings. It is because of this aspect that certain genres and forms of literature be regarded as unique only to particular setups. Thus, literature is not something which is seen as universal that involves the entire human race—literature is something which can be judged as a discourse or subject that is cultural and universal the same way that it is only women who are majorly magnetized by romance novels compared to men and the same way that sex is something which is considered as taboo in Asian countries while the West nonchalantly discuss about it. Literature therefore is not universal for if this is true, then why is it that some novels, poetry or plays are majorly disliked by a group of people while another group of people greatly admire it? If literature supposedly connects human beings and links everyone together with a â€Å"universal thread†, then why is it that people still have great conflict on themes, plots, dialogues and characters presented in books? Literature therefore is cultural and particular in a way that it embodies the language of a nation, the history of society, a society of a group, a culture of a country, the customs, traditions and practices of state. Thus, what is literature but something which is uniquely distinct to a culture? Before a discussion on whether literature is universal or not, it should first be explained on what is literature. Literature is often defined as a produce from one’s imagination that has ascetic creativity and which reflects humanity in that one single product of humanity or ascetic creativity: â€Å"Stories from myth and legend persist in our culture because they evoke deep emotional responses from us, shaped as we are by those stories, often from a very young age† (Trupe 164). Then, a written work that is fictional can be considered as literature but this definition is actually wrong and misleading. Going back to the subject of romance novels, can these books be regarded as literature when they so obviously do not contain any ascetic creativity at all? Just because something is ictional or imagined, it does not mean that it is literature. But at the same time, not all literature is fictional—are there not biographies, autobiographies, speeches and essays that are wholly true but are still seen as literature? Maybe, literature is such a broad subject that it is indefinable—even John Spriggs who wrote on literary discourse and criticism wrote that literature should not be defined at all because it would restrict literature to a particular aspect (Easthope 168). But if literature cannot be defined at all, then it means that it is something which can cause confusion among people—academic and common alike. Eagleton though has a different idea on what can be regarded as literature. According to Eagleton, literature is defined by the particular language it utilizes. He asserts that literature â€Å"transforms and intensifies ordinary language, deviates systematically from everyday speech† (2). Thus, any work can be regarded as literature if it uses a special language unique only to literature and very different form â€Å"everyday speech†. Going back to the thesis of the paper, if what Eagleton says is true, then it just means that literature is not universal since there would be people who would fail to understand this special literary language used in literature. If the language in literature is uncommon and unique only to literature, then it uses a particular language which would distinguish it from other words that people use. However, there is a counterargument to this claim presented by Leech and Short (as cited by Simpson). According to Leech and Short, although literature uses a particular set of language and linguistics unique to it, it still manages to use the ordinary language in a way that it is just creatively expressed (as cited by Simpson 6). In fact, what makes the literalists the same as other people is that they follow a particular set of rules the same way that a lawyer or journalist or doctor would be using particular vocabulary and sentence construction that is unique to their profession. Thus, literature is unique in the sense that it uses creative language but it is not unique in the aspect that it is the only discourse that is unique in using a different set of codes or syntax. It is Horace, who first came up with the idea that literature serves two purposes: utile et dulce. That is, literature can educate people and be utilized by the masses (utile) and literature can be appreciated for its sheer ascetic creativity that brings out the beauty in the things around human beings—nature and human nature. Horace concludes that there are two purposes, literature is not something which can only serve one master—to either teach people something or to showcase its literary beauty—instead, it should be a balance of what literature is trying to aim for. However, modern literary critics and academicians believe otherwise: Literature should just either be a utile or be a dulce. L. Insana on â€Å"Redefining Dulce et Utile: Boccacio’s Organization of Literature on Economic Terms† uses this argument on utile and dulce in trying to find out what Boccaccio is trying to express in his controversial Decameron that both teaches the public something and at the same time, it reveals a literary beauty that only Boccaccio can create (n. p. ). Thus, while the concept of dulce and utile may be something that has long been created hundreds of years ago, it can be applied even to economic settings as what Insana has done in the critique of Boccaccio’s Decameron. Nowadays, the argument that literature is either a utile or dulce is not true anymore since literature not serves many other purposes outside utile and dulce. For example, literature can be a means to unite the world through form and content—serving as a means for people to unite in a single universal thread—something which is opposite to the thesis of this paper and something which this paper is trying to disprove of. There are conclusions that literature is connects people because it has the ability to link each culture and group not just by the means of language but also through experiences. People are united because of literature exists to have the â€Å"same universal thread† with other literature. All in all, this is what literature is believed to be used for: â€Å"to give us a better understanding of who we are, and a greater ability to know others and thereby help us to understand others, not destroy them†. This universal thread opinion on the objective and form of literature is truthful in some way since the experiences of societies are almost the same as everyone else: Works of literature consist of ‘human experience’ and so contrast with the texts of mass or popular culture; created by individual authors literature can evoke a ‘genuine personal response’ in the reader—as Leavis explains elsewhere (see Leavis and Thompson 1933), popular culture, collectively and commercially produced, is stereotyped, formulaic, anonymous and deficient in ‘human experience’. (Easthope 4) Each individual, no matter where they come from or what they do experiences the same needs, desires and wants to the person next to him/her. People all suffer, people all feel happiness, people all have the capability to love and be loved and people will die one day. Thus, all the collation of hopes, dreams and fears are true no matter where you may go. However, the experiences of a society are still different from another. Though they do experience the same economic or political problem like the other societies and countries, their own experience is unique only to themselves. Literature, particularly fiction, conspires to human freedom: in this way it has a political effect. But the vision projected by literature, its implicit philosophy, sits opposite the political understanding of the world. (Rolin 40) Thus, though a person in Japan feels the same heart ache as that of a person in Wales and writes the same kind of poem or prose that centers on their grief, it would still be different because of the certain cultural aspects that envelopes them. All in all, this is what is being pointed out why literature can never be the same for all the people in the world—because each group of people contains certain cultural influences and characteristics that are only unique to them. Aside from language which clearly differentiates one culture or country to another, there is also the history to consider, the traditions and even the practices of a particular culture. Zipes clearly gives an example in how fairy tales of a country is used to determine the differences of the locale’s color and beliefs: Each village and community in Europe and in North America developed various modes of storytelling and different types of tales that were closely connected to their customs, laws, morals, and beliefs. (xvi) The same way that a man tends to sway more towards the non-fictional forms of literature or the comic books and sci-fi, women tends to gravitate more to the romantic and whimsical forms of literature, there are also differences in how the literature of a village or community in a particular country in a very specific time would be different from another country in a altogether different time span. Though human experience is the same for everyone, there are still great and tremendous differences in human experiences that would make literature very non-universal and would instead be concluded as being very cultural. A very specific example would be the language of a culture or a nation; Eagleton explains that literature contains a unique language to be identified with just literature, that such â€Å"literary discourse estranges or alienates ordinary speech† (2). However, he also points out that though ordinary speech is alienated, the said literary discourse also â€Å"brings us into a fuller, more intimate possession of experience† (Eagleton 2). Literature through the means of language becomes more complex and yet meaningful—something that each culture can relate to as they have their own distinctive features. Another example would be in how a famous literary figure, Defoe has written fictional works that â€Å"are admired today†¦[and] can be found in the material of journalism he practiced in an age when the boundaries between journalism and fiction, fact and fancy, were less distinguishable than they are today† (Underwood 45). This example illustrates how any form of literature can imitate the life and time of the author making the literature one of its kind when compared to other literary works that also imitates the life and times of their particular authors. But most credible as an evidence and sample to thesis is perhaps the case of how William Shakespeare embodies his play, Henry V as something that reflects the early English life, according to Schwyzer: Henry V is traditionally regarded as the most English of the histories, and hence of all Shakespeare’s works. The words ‘‘England’’ and ‘‘English’’ resound through the play, occurring more than one hundred times. Henry is constantly reminding his men of what they are or should be capable of on the basis of their Englishness, and he is himself referred to by the French king as ‘‘Harry England. ’’ (Schwyzer 126) What Schwyzer presents is not that the play was inspired by England or the life of England, but that it the play itself evokes or contains themes of what it remains to be seemed as English. This â€Å"englishness† as what Schwyzer calls it is another term for the existence of a national literature that aims to mirror what it means for a particular nation to be a nation. In conclusion, there is no universal thread the links human being together even of literature shows the same human experience for everyone. Literature is not universal; it is cultural because of the many distinct features that are embodied in a literary work like language, way of life, background, etc. However, though literature is no universal, it is still an ongoing process of development and improvement that hopefully one day, does indeed bridge the world together and be called universal. Works Cited Eagleton, Terry. Literary Theory: an Introduction. Oxford: Blackwell Publishing, 1996. Print. Easthope, Antony. Literary into Cultural Studies. New York: Routledge, 1991. Print. Insana, L. â€Å"Redefining Dulce et Utile: Boccacio’s Organization of Literature on Economic Terms†. Heliotropia 2. 1 (2004). Web. Heliotropia. org. 17 May 2010. Rolin, Olivier. â€Å"The Subtle Genius of the Novel†. The Review of Contemporary Fiction 28. 3 (2008): 40. Web. Literature Resource Center. 16 May 2010. Schwyzer, Philip. Literature, Nationalism, and Memory in Early Modern England and Wales. New York: Cambridge University Press, 2004. Print. Simpson, Paul. Language Through Literature: an Introduction. New York: Routledge, 1997. Print. Trupe, Alice. Thematic Guide to Young Adult Literature. Connecticut: Greenwood Press, 2006. Print. Underwood, Doug. Journalism and the Novel: Truth and Fiction, 1700-2000. New York: Cambridge University Press, 2008. Print. Zipes, Jack (ed). The Oxford Companion to Fairy Tales. New York: Oxford University Press, 2000.