Marketing Strategies And The Positioning Of Hotels Tourism Essay

Marketing Strategies And The Positioning Of Hotels Tourism Essay A hotels positioning is a crucial determinant in developing its subsequent marketing strategies. Incorrect hotel positioning will lead to an unclear vision of the hotels development and eventually affect the profitability of the hotel (Ransley Ingram 2004, p.37). Our hotel has been positioned as a 3.5 start hotel that sits in the middle of the competition. This is a very strategic approach for our hotel to proceed with as it allows us to target upper-end of the market since our hotel has the resource and capability to do so and simultaneously attract other markets segments such as leisure and family holiday makers since our price and products are very competitive compared to other hotels in the same category. Hotels targeted market segments: Corporate Our hotel will continue to set company executives and business travellers as our priority of focus, since this market segment has always been a major proportion of the hotels business in terms of the number of rooms sold and incomes from the room sales. This market segment would also bring additional revenue to the hotel such as onsite dinning and purchase of other facilities. Therefore, meeting, business and conference related facilities needs to be developed to meet these customers needs. Leisure The city which our hotel is suited in is a destination of family and leisure vacations and our hotels location itself imposes a unique marketing advantage as it is located on the seafront and close to the main shopping centres. Therefore, with the competitive marketing advantage, if we could offer a mix of quality products and services, in fact, all of our hotels guests rooms are able to accommodate families and other services such as Pub and full service restaurant are integrated to deliver a desired level of convenience. Scale of economy is another critical element that attracts leisure and family holiday makers, however, simply reduce our room rate is not a strategic action to take. Therefore, special discount can be allowed for weekdays bookings in order to maintain the level of room occupancy rates and design various packages for the weekend in order to improve the sales of FB facilities. Tour Tourism has boomed in this region, there are various venues take place in the city throughout the year. This induces a great opportunity to improve our room occupancy rate and ultimately to increase our overall profitability. As tourists have similar features with leisure and family holiday makers in terms of scale of economy and convenience of hotels location. Our hotel should come up with different and differentiate packages to suit various venues so that our customers can receive and perceive added values from our hotel. For example, we can assist our customers in booking the tickets for some of venues such as the International Music Festival and International Dance Festival. Internally, we can offer special check-in and check-out channels for group tourists in order to diminish the hassles for them. Additionally, it is essential to have multi-lingual staff at the front desk as we expect group tourists from overseas. Weddings Frankly, we cannot host ant weddings prior to our conference facilities in place. Therefore, at this stage, with the available resources and capacities in terms of our rooms and restaurant, we can arrange Honeymoon specials for the new married couples. Once we obtain any honeymoon bookings, we can pre-decorate the rooms with romantic features and ambiences to provide a physical environment which allow those couples to have intimate times together. Additionally, we can also offer discount for new married couples to have dinner in our restaurant with the menu especially designed for the venue. FB Services It would pose a great impact on the operation of our FB department since the potential resignation of our Head Chef. However, we can take this opportunity to be innovative in terms of turning our restaurant into a completely different concept of dining. Nowadays, FB services are usually seen as an adhering service to the accommodation. However, the potential ability of FB services of generating revenue is significant. Therefore, providing we have sufficient financial founds, we can hire another Head Chef who is innovative in culinary arts and develop our restaurant as a dining destination of the region, it is implementable as the local population of over one million in the city ensures the demands of such service if we operate it successfully. Promotion: Promotion is a very vital element in the marketing mix (4Ps), as in it builds the hotels image and increases the hotels public awareness and helps the hotel to reach more markets (Kotler, Bowen Makens 2006, p.539). Our promotion mix will include a number of media such advertising, hotels website and join in marketing consortiums. Advertising: Our hotel will still adopt some of the traditional media such as newspaper, travelling magazines and advertising campaign on radio. These media can effectively reach a large group of audience even though involves costs and cannot receive instant response on the effectiveness until the guests actually come to our hotel. For that reason alone, our hotel should use on-line social networks such as Facebook and Twitter. These social networks has increasingly become the primary information sources for people especially for Gen Ys whose purchasing power has increased dramatically. The social networks allow us nearly zero-cost and can reach to more potential customers. Hotels website: Hotels website is the first impression we give to our potential guests when they intend to choose us as their hospitality provider. Therefore, a well-established, designed and managed website will effectively promote our hotel to those who are very likely to become our customers. Marketing consortium: Since we are an independent hotel and especially with limited budget, we are in a weak position in competing with those international chains in terms of spending money on marketing and promoting themselves. Therefore, join a marketing consortia is a strategic approach at this stage for our hotel. For example, The Leading Hotels of the world, will give us access to its worldwide reservation centre and they have more than 20 offices in the most important cities and this organization also participate in some of the most popular travel exhibitions and trades shows in the pursuit of promoting its members. However, it charges annual membership fees and additional shares for each room they have generated (The Leading Hotels of the World, 2010). Other marketing related strategies: Converting guests rooms into Conference facilities: Currently our hotel does not gain any business from this market segment due to the lack of conference facilities. Functions and banquets are very profitable to conduct as it requires intensive FB services which can generate significant profits and also impose the potential of room sales and long-term business relationships with the clients. Therefore, the next strategic projection for our hotel is to turn some of rooms into conference facilities (our average room occupancy rate was 20% which means 80% of the room inventory have not been generating profits, and hotel rooms are perishable products). This strategy will require additional financial founds to support, there will be risk involved, but it will be profitable in the long-haul. Merge to gain additional founds: Our hotel can merge with another non-hospitality establishment in order to get additional financial support as we are suffering for lack of funds. Although merge is not as fierce as acquisitions, it still poses a certain degree of risks to the management of the hotel in terms of the absolute authority and power over making business decisions (Beamish 2008, p.288). Budgeting for marketing department: There are two major areas that require enormous funds to complete. Projected Budget for Regency Hotel-Marketing Department Converting rooms into conferences facilities $1.5 million Advertising $2,000 per month Join marketing Consortia $200,000 per year Maintaining Website $1000 per year Labour costs $80,000 per year

Comparing Mitch Alboms Tuesdays with Morrie and Leo Tolstoys The Deat

Love and Death in Mitch Albom's Tuesdays with Morrie and Leo Tolstoy's The Death of Ivan Ilych One story is distinctively American in its optimism and characteristic of the 1990's in its tone; the other shows the unmistakable disposition of nineteenth century Russia. The more recent book follows the actual life of a sociology professor at Brandeis University while the other explores a product of Leo Tolstoy's imagination. Tuesdays with Morrie and "The Death of Ivan Ilych" portray two characters who sit on opposite ends of the literary spectrum but who share the dark bond of terminal illness and advance knowledge of their deaths. One views the knowledge as a blessing and as an opportunity to make his final good-byes, the other writhes in pain and begs for an end to his vicious sentence of suffering. In the face of identical fates these two men show stark contrasts, all for the simple reason that only one of them found a way to love.   Ã‚  Ã‚   Though illness stripped both Morrie Schwartz and Ivan Ilych of their hope for survival, their dissimilar lifestyles led each to a much different end. Morrie found himself in an overflow of compassion while surrounded by family, friends and colleagues. Ivan, on the other hand, found only the obligatory company of his wife and the painful awareness that no one really cared. Both characters ended their lives the way they lived them, as Ivan acknowledges: "In them he saw himself" (Ivn, 149). While Morrie poured himself into every moment of life and every relationship he pursued, Ivan skirted the dangers of emotion to live "easily, pleasantly, and decorously" (Ivn, 115). In the spirit of such an opposition, the two stories become somewhat like responses to each other. Morrie Schwatrz, proclaimed... ... such books?   Ã‚  Ã‚   All things considered, the answer is a confident "Yes." No law of literary comparison mandates that the works in question hold the same level of scholarly repute. These two stories focus on death, the great equalizer, one of the most terrifying facts of human existence and one that we will all someday face. Though the paths vary, both characters meet the same epiphany in the end. Morrie savors most of his life with an understanding of "the secret" while Ivan receives it only hours before dying. What really matters, however, is that they both find it. Works Cited Albom, Mitch. Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson. New York: Doubleday, 1997. Tolstoy, Leo. "The Death of Ivan Ilych" and Other Stories. Afterword by David Magarshack. Trans. J. D. Duff and Aylmer Maude. New York: NAL/Signet Classic, 1990.

Payments Method

Fee-for-service is when a patient pays a fee for the services provided by a healthcare provider. According to Valerius et al. (2012), the more patients a physician sees in the fee-for-service, the more charges the health plan repays (section 1. 4, p. 11). On the other hand, capitation payment cycles involve the first party, which is the patient, policyholder or employer (Valerius et al, 2012). Also the capitation payment cycle includes the second party, which is the provider and insurance specialist, as well as the third party, which is the health plan (Valerius et al, 2012). Capitation is a fixed payment method, which a certain amount of money is reimbursed to the provider for patients enrolled for a specific time frame regardless of the services delivered or how many office visits(Valerius et al, 2012). In this situation of capitation, the money is received before the patient even visits the office, and if the patient does not receive medical services for that specific time (Valerius et al, 2012). Furthermore, the physician agrees to take on the risk that an insured individual will utilize more services than the fee covers, and use less services (Valerius et al, 2012). Nevertheless, the physician still only collects the contracted rate, even if their expenses are higher than the rate for the time frame, and the physician risks getting less per office visit revenue.

Ecological Systems Theory

From the time a person first enters this world until they taketheir final breath, they go through many changes that will shape their character and determine how they handle situations in their life. Many different psychologists have studied human behavior and why it is that we react a certain way in different circumstances, and ultimately why we behave in the way that we do. Urie Bronfenbrenner developed a model called the â€Å"Ecological Systems Theory† that attempts to explain what factors influence a person’s behavior and which ones have the most impact. The model is broken down into five systems: the â€Å"Microsystem†, â€Å"Mesosystem†, â€Å"Exosystem†, â€Å"Macrosystem†, and â€Å"Chronosystem†. The â€Å"Microsystem† is considered the most intimate or most influential level and it consists of the interactions between the person and their family or their close friends. These influences are bidirectional, meaning that both sides are influenced equally. For example, a child who is very calm and obedient will most likely cause the parent to be calm and trusting of the child. On the other hand, if the parent is very strict and harsh towards the child, the child may feel the urge to rebel against the parent. The â€Å"Mesosystem† essentially represents the connections between the â€Å"Microsystems†. This means that there is more than one factor that influences a situation in one’s life. For example, if a young student is doing poorly in school, it can be due to lack of parent involvement in their academics, or if the parents show interest in the child’s school life at all. Another example of this would be if an employee was not doing well in the workplace, it could be linked back to a fight at home or the lack of communication with a spouse. The next level in the theory is the â€Å"Exosystem†. This system is made up of experiences or factors that do not necessarily contain the developing person but nevertheless have an impact in their life. These factors or experiences can be formal or informal organizations. Formal organizations consist of flexible work schedules or paid maternity or paternity leaves and these circumstances can positively influence the parent-child relationship. Informal organizations can consist of the parent’s social networks, such as close friends or relatives that can offer advice or friendship in the child’s life. These relationships can provide a sense of trust and source of love in the life of the child. This system can also be observed in a way that will affect the child’s life negatively. For example, if the parents do not have close friends or a feeling of acceptance in the community, there has been shown to be an increased risk of child abuse and conflict within the family. The â€Å"Macrosystem† is a much broader system that consists of the cultural values, morals, customs, and resources in the community. An example of this would be if a child attends a private school that closely monitors the behavior of the children and tries to instill moral values, the child might experience a more enjoyable time during their school years. Bronfenbrenner defined the ever-changing nature of a person’s environment to be the â€Å"Chronosystem†. He noted that there were many factors that can influence or change the circumstances of one’s life, which he called â€Å"Ecological Transitions†. â€Å"Ecological Transitions† could be any event such as starting college, getting married, getting divorced, graduating high school or college, becoming a parent, or retiring. All of these instances could be considered â€Å"milestones† in someone ‘s life that can have a major impact in the routine or schedule one is familiar to. For the project, I chose to conduct an interview with my aunt, who is now forty-eight years old. In the interview, I asked her questions that would reveal what or who were the influences in her life and what were the major special events that occurred. I repeated the interview with her twice; the first to ask her about her life at the age of twenty-one and then again at the age of thirty-six. I found that it was very interesting to interview my aunt about her experience at the age of twenty-one, only two years older than I am now. I tried to compare her influences, concerns, and experiences with mine and found that we are similar in many ways I was not aware of, but also very different in others. There were many factors in my aunt’s life that influenced where she is today in her life. When she was twenty-one, in the â€Å"Microsystem† level, three people that truly influenced her life at the time were my grandparents, Mimi and Papa, and my great grandmother, Mamette. My aunt was extremely close to Mamette, and confided in her in many ways. Since all three were members of her close family, they would be considered part of this system and very crucial to her development at the time. My aunt told me after she graduated from college all she wanted to do was party and not find a job, and I found that these factors and this mindset were part of the â€Å"Mesosystem†. The fact that she was partying all the time, or her social life, was hindering her from finding a job and moving on from her college days. Since the â€Å"Mesosystem† is essentially factors that influence other factors or circumstances, the fact that she had recently graduated from college made her feel like she had the right to party and not find a job. Another factor in her lack of diligence toward finding a job was that her parents did not put a lot of pressure on her to do so. Along with factors in the â€Å"Microsystem† and â€Å"Mesosystem†, the â€Å"Exosystem† in her life consisted of many influences that played a role in the crisis of no motivation and partying all the time. One factor in this system was that many of her friends were getting jobs after they graduated college, and she knew that she should be searching for one, but the motivation was not there. Another factor was that she may have felt that she deserved to â€Å"have some time off† after working so hard in college. These examples are forms of informal organizations in the â€Å"Exosystem†. An example of a formal organization was that she applied for a job with the IRS and she was waiting for them to call her about her application. She jokes during her interview that she would still be in that stage if she didn’t look for another job until the IRS called her back because its been twenty-seven years and they still haven’t called! The â€Å"Macrosystem† played a role in her development at that time also. She mentioned how life just seemed more â€Å"laid back† and â€Å"carefree†; times were easier and there was no terrorism (that she knew of). The culture was also more wholesome than it is now and the moral values of the country were at higher standards. One strain of the country and the economy was the oil crisis that erupted during the 80’s. She remembers expensive gas and oil, and that the economy was not very strong during that time. As she reflected on this time of her life, she says that there were experiences during that time of her life that have an impact on her life now. Sometimes she wishes she could go back to that time of fun and â€Å"no worries†, but what was most important about that time of her life was the friendships she made. She’s learned life is not about a job, money, or objects, but about the relationships one makes along the way. She has recently gone through a divorce, and she says that she could have never made it through that hard time without the friends she made in high school, college, her sorority, or even in the past couple years. The â€Å"Chronosystem† encompasses changes over time and how one develops over a lifetime. Her reflection and the amount she has grown as a person in the last couple decades is an example of the way a human can change and mature in this particular system. Next, I interviewed my aunt about her life when she was thirty-six years old and lived in Houston, TX. She described this time as some of the best years of her life. Her son, Mike, was six years old and her daughter, Stacey, was only three. She reminisced about the neighborhood bar-b-ques, pig roasts, her amazing church, the kid’s summer camp, and great friends. During the interview I could tell that she truly longed to go back to this time. Her â€Å"Microsystem† level consisted of her best friends, Dana and Diane, and her Bible Study Fellowship leader, Gloria Day. These people truly shaped her life at the time and she was explaining how they still have an impact on her now. Just the other day she talked to her friend, Dana, about her divorce, and she can see just how important these influences are in her life. The â€Å"Mesosystem† at this time consisted of the influence of the guidance she acquired in Bible Study Fellowship that helped her to be a better mother and spouse. Also, her church served as an outlet for her to find good friends that would hold her accountable and provide advice and companionship when she needed it most. In the â€Å"Exosystem† there were many areas in her life that socially provided experiences and interactions that would influence her at the time. The formal organization of this level was the fact that she was a stay-at-home mom, giving her more time with her children and the ability to focus on being the best mother she could be. Another example of an informal organization would be her Bible Study Fellowship. Here she could make friends with the same beliefs and morals, and really gain a group that would provide great stability and accountability. The â€Å"Macrosystem† during this time consisted of a stimulated economy, the price of gas was cheap, and, again, there was no fear or worry of terrorism. She noted how practically everyone in her neighborhood was an engineer. The stress that we now experience today of terrorist attacks and a failing economy was not present. I once again asked to reflect on her life at that time, and see how her experiences then have influenced her life now. This answer came to her much easier than when I asked her about the influence of her experiences when she was twenty-one. Her involvement in Bible Study Fellowship showed her how to have a relationship with Jesus Christ, and how to apply her study of the Bible to real life. Her leader, Gloria Day, truly inspired her to grow in her walk with God and rely on Him for everything. She revealed in the interview how she had been going through some very tough times, and if she did not have the information she learned through Bible Study Fellowship, she would not have had the same optimistic and hopeful view of her struggles now. Over time, her walk with the Lord has gone through times when she was very close with Him, and times when she was not. In the â€Å"Chronosystem†, her relationship with God and her spiritual beliefs have been the defining factor of her inner strength as a person. Along with her relationship with God, many major events, or â€Å"ecological transitions†, occurred from the time that she was twenty-one and thirty-six. For example, she found a job, got married, became a parent, and moved. All of these events can have an influence on one’s character and well-being. They can have a â€Å"rippling effect† in someone’s life, influencing many parts during one time. My aunt recalled that she absolutely hated moving, and they would stay in the same place for about three years. She said the first year was always the hardest, the second year was better, and the third was when they were finally settled but then my uncle would have to move again for his job. The moving process always took a toll on her family and kids, never truly establishing a place for them to call â€Å"home†. Another â€Å"ecological transition† for her during this time was getting married. Marriage is definitely an adjustment and her decision in the man she chose to marry may not have necessarily been the right one. Nevertheless, changes that one experiences in their life require adjustment, or an â€Å"ecological transition†. The â€Å"Microsystem†, â€Å"Mesosystem†, â€Å"Exosystem†, â€Å"Macrosystem†, and â€Å"Chronosystem† are the ecological systems in our lives that influence our character, morals, and decisions. From the time my aunt was twenty-one to thirty-six, the influences in her life changed drastically. Instead of being influenced by her parents and grandmother like when she was younger, she was more independent from her family and her close friends and studying God’s word had the most impact on her. Right after she graduated from college, she was not focused on â€Å"growing up† or finding a job, but mostly on partying and having a good time. She matured greatly when she started a family, as she became more focused on others rather than herself. Virtually everything in her life changed when she had children, from her schedule to her priorities. As the influences and events in my aunt’s life changed over the years, so will mine when I am older. My ecological systems will always be transforming as I graduate college, get married, and eventually have children. Right now my life is focused around what is best for me; my education, social life, and health. I am still dependent on my parents for guidance and support, but I am beginning to lean more on God’s will for my life and trusting in Him rather than advice from other people. After I graduate my â€Å"Mesosystem† will change, along with my â€Å"Exosystem†, â€Å"Macrosystem†, and â€Å"Chronosystem†. By acquiring the knowledge of how factors influence an individual, I will be able to truly examine what those factors are in my life and decide which are in my best interest. In conclusion, Studying Bronfenbrenner’s Ecological Systems Theory was very interesting and I feel it will be very helpful to know in my future teaching career. When a child is misbehaving and is not performing to their best ability in school, I can look into their home life and see if there are any distractions or added stresses that could be hindering their academic performance. Also, I hope to provide a source of guidance and comfort for my students that extend past the realm of academics, but can better them as a person in the long run. Urie Bronfenbrenner was a brilliant man whose research and theories can help people have a better understanding about the influences in their lives and how to use them to their full advantage. Ecological Systems Theory Despite previous theories, Erie Brotherliness's ecological systems theory continues o be one of the most comprehensive theories used to better understand human needs. That Is why it has become Increasingly Important to be able to recognize the key concepts of the ecological systems theory and to be able to Identify what characteristics set this theory apart from other theories. Once this level of competence is achieve, workers should be able to identify what kind of problems and/or clients this theory would be helpful with.This skill can only be mastered by understanding every detail of the ecological systems theory. Discussion According to Whooper, Rooney, Dewberry Rooney, Storm-Gottfried, and Larsen (2010), the ecological systems theory suggests that Individual engagement with other human beings (niche) and systems within the environment (habitat) are two of the most influential factors that determine human needs. This is because both factors reciprocally influence each other (2010 ).For instance, a change in a person's environment typically changes the kind of people that person interacts with and the type of resources that person has access to. If I decided to move from the projects to he suburbs, I would be exposed to a new community. My new community will allow me to network with people who I might not have had the opportunity to network with when I lived In the projects. My move from the projects to the suburbs could also provide me with access to more resources such as libraries and jobs.A change in a person's niche or habitat can be positive or negative. The ecological systems theory makes it clear that it is desirable to have a positive and well-balanced niche and habitat. This Is because â€Å"the satisfaction of human needs and mastery of placement task require adequate resources In the environment and positive transactions between people and their environment† (Whooper, Rooney, Dewberry Rooney, Storm;Gottfried, and Larsen, 2010, 16).For examp le, a person who aspires to be a phenomenal business leader would be better prepared to take on that role if he or she had access to superior educational institutions and positive interaction with individuals who are already in this type of position. This is because the educational facilities can provide valuable knowledge to that Individual and the exposure to other traders can open up hands-on learning opportunities. Now Image If there were gaps In any AT ten above resources or negative Interactions Ana now tense gap could hinder that individual's needs and development.This notion that a person's life circumstances are based on individual interactions and different layers of his or her environment is what set the ecological systems theory apart from other theories. This is because, historically, theorists have only used one of the two variables to understand different aspects of human life. The ecological systems theory is helpful on both the micro and macro level of social work. For a clinical social worker, the ecological systems theory is the most helpful in phase one of the helping process.During this phase the worker explores client needs, assesses contributing factors, and devises a plan of action to help meet client needs. Taking an ecological system's approach to this phase will allow the worker to create a more accurate profile of client needs, help to determine what environmental absentees may be causing certain needs, determine individuals who may be costively or negatively contributing to client needs, and to determine what actions need to take place to help bridge the gap between client's habitat and niche.Personally, the ecological systems theory appears to be an ingenious approach to the field of social work. It is very advantageous because it forces the worker and the client to create an all-inclusive picture of the client's reasons for needing a social worker. As human being we have a tendency to identify a single factor as the cause of all of our problems. The ecological system perspective is helpful in extending our coal point.Applying this theory would be the most beneficial to me when I am working with clients who are having difficulties meeting certain needs because of a lack of resources or with clients who have a drug abuse problem. I identify drug abuse clients because these types of clients typically use drugs as a coping mechanism to deal with some of their relationships or current living situations. Conclusion In closing, the ecological systems theory is one of the best theories to apply when attempting to assess human needs.

Free Essays on The Characteristics Of An Ideal Student At ITT

An Ideal student is a student that shows up to class on time and does what is expected of him or her to do during that day. This student will also turn in all homework in on time and not a minute late and he or she will not let most things get in the way of study time (most of the time). An ideal student also gets along with his or her other Peers and tries to help them when needed or asked. An ideal student will even go out of his or her way to help fellow students with homework and studding for tests and finals. Her or she is a straight A student and thrives for nothing less always wanting to better themselves. Now the dress of an ideal student is in a proper manner, things like slacks or jeans with a nice dress or pullover style shirt for the men and for the women it can be the same attire. You might even say that the ideal student is the one that everyone wants to be like and works hard to maintain that image. Also he or she wouldn’t have any problems taking their hat off in the class or building when asked to take them off. The ideal student will always be polite and show kindness to all teachers and other students no mater what they are studying. This student also has the up most respect for all factuality. This is my definition of a ideal student. This is what I am going to start thriving for in the quarters to come.... Free Essays on The Characteristics Of An Ideal Student At ITT Free Essays on The Characteristics Of An Ideal Student At ITT An Ideal student is a student that shows up to class on time and does what is expected of him or her to do during that day. This student will also turn in all homework in on time and not a minute late and he or she will not let most things get in the way of study time (most of the time). An ideal student also gets along with his or her other Peers and tries to help them when needed or asked. An ideal student will even go out of his or her way to help fellow students with homework and studding for tests and finals. Her or she is a straight A student and thrives for nothing less always wanting to better themselves. Now the dress of an ideal student is in a proper manner, things like slacks or jeans with a nice dress or pullover style shirt for the men and for the women it can be the same attire. You might even say that the ideal student is the one that everyone wants to be like and works hard to maintain that image. Also he or she wouldn’t have any problems taking their hat off in the class or building when asked to take them off. The ideal student will always be polite and show kindness to all teachers and other students no mater what they are studying. This student also has the up most respect for all factuality. This is my definition of a ideal student. This is what I am going to start thriving for in the quarters to come....

What Is a Perfect Square

What Is a Perfect Square SAT / ACT Prep Online Guides and Tips What is a perfect square? How do you know if a number is a perfect square? In this article, we’ll define perfect squares, provide a list of the first 25 perfect squares (and the integers that make them up), and teach you how to tell if a number is a perfect square. What Is a Perfect Square? A perfect square is a number that can be expressed as the product of two equal integers. What does that mean? Basically, a perfect square is what you get when you multiply two equal integers by each other. For instance: $$5 * 5 = 25$$ 25 is a perfect square because you’re multiplying two equal integers (5 and 5) by each other. You can also express $5 * 5$ as $5^2$. That’s where you get the term â€Å"perfect square† List of Perfect Squares Here’s a list of the first 25 perfect squares. A hint: if you want to create a perfect square, simply square an integer! Square Integers 1 $1 * 1$ 4 $2 * 2$ 9 $3 * 3$ 16 $4 * 4$ 25 $5 * 5$ 36 $6 * 6$ 49 $7 * 7$ 64 $8 * 8$ 81 $9 * 9$ 100 $10 * 10$ 121 $11 * 11$ 144 $12 * 12$ 169 $13 * 13$ 196 $14 * 14$ 225 $15 * 15$ 256 $16 * 16$ 289 $17 * 17$ 324 $18 * 18$ 361 $19 * 19$ 400 $20 * 20$ 441 $21 * 21$ 484 $22 * 22$ 529 $23 * 23$ 576 $24 * 24$ 625 $25 * 25$ How to Tell If a Number Is a Perfect Square You can tell if a number is a perfect square in a couple of different ways. First of all, if you create a square by multiplying two equal integers by each other, then the product is a perfect square. So, $1 * 1$ is a perfect square. So is $10 * 10$ and $1,000 * 1,000$. You can also tell if a number is a perfect square by finding its square roots. Finding the square root is the inverse (opposite) of squaring a number. If you find the square root of a number and it’s a whole integer, that tells you that the number is a perfect square. For instance, the square root of 25 is 5. The square root of 26 is not a whole integer. So, 26 is not a perfect square. Key Takeaways: Understanding Perfect Squares A perfect square is a number that can be expressed as the product of two equal integers. You can tell if a number by finding its square root and seeing if that square root is a whole integer. What's Next? Getting ready to take the ACT? We have a list of31 formulas you must know to conquer the ACT. Taking the SAT instead?Here’s a list of our favorite SAT Math prep books that will help set you on the path to success. Looking to brush up on your fundamental algebra skills?A good place to start is mastering systems of equations.

The 9 Things Recruiters Want to See in Your Resume

The 9 Things Recruiters Want to See in Your Resume Think of recruiters as your professional matchmakers:The Edge Company (global corporation specializing in widget production, development, and sales),  2014 – 20177. Talk about your colleagues.This is your resume, so you don’t need to go into specifics about your buddy Jill in Accounting. But recruiters are tasked with finding a new team member for a company, and they need to know that they’re not going to send the company someone who may be a whiz with data, but can’t work with (or get along with others). Make sure your resume includes notes like, liaised with the marketing manager to develop annual marketing plans and budgets, or collaborated with the Sales Operations team to present annual strategy, goals, and progress. Show that you play well with others, without letting it dominate your resume.8. Brag about yourself.Definitely play up your achievements. If you’ve received honors or recognition at work, make sure your resume includes a section for those. A resume that is basically, â€Å"I’m the best, deal with it† on line after line will make a recruiter’s eyes glaze over, but you want to make sure you’re getting credit for the awesome things you’ve done- and for which you’ve gotten recognition.9. Explain gaps.Recruiters know what it looks like when you’re hiding information. If you do have gaps, try to give context in the cover letter. I was out of the workforce for a temporary personal matter, but am excited about bringing my expertise to this new role. Be honest- the recruiter can help you smooth gaps, but he or she can’t do anything if you offer no context.Recruiter Pet PeevesAnd now that you know what recruiters want to see, don’t forget to make sure you’re avoiding the things that could get you an eyeroll/automatic pass from the next recruiter who reads your stuff.Not Including Contact InformationThis seems like a no-brainer, but just make sure y ou’re proofreading to ensure that you’re including at least a phone number or an email (with a professional-sounding handle, please!) on the resume and cover letter you’ve worked so hard to produce.Going Overboard on BuzzwordsRecruiters know all the usual suspects- remember, they’re reading hundreds of resumes and cover letters. Avoid jargon in your resume, and opt instead for strong action words that show your strengths and achievements.Lousy FormattingMake sure your formatting is consistent throughout your resume, and that the document looks like a sleek, finished product. If it looks like several different docs copied and pasted into one, you might not get the attention you want.Resumes that Don’t Include ExperienceYour skills are a major, major part of your applicant package, and it’s great that you want to emphasize them. But don’t do that at the expense of your experience, even if you don’t have much of that yet. The recr uiter needs to have a full picture of you as an employee, and skills without job history won’t do that.Unprofessional Email Addresses (See #1)If GoGoGirl88 has been your go-to email address since you got one, it’s time to upgrade to Name@emaildomain.com. The recruiter is looking for someone who can bring maturity and intelligence to the role they’re trying to fill, and if they can’t even get past your ridiculous email handle, it’s not likely they’ll see you as the seasoned candidate you want to be.Remember, the recruiter is one of your best allies in your job hunt. If you put the time and effort into your resume and cover letter to get them on your side, you’ve already helped get your foot in that door. Good luck, and don’t forget to hug your local recruiter! (But only in the most respectful, professional of ways.)